Charting User Expectations on Mobile Shopping - Role- playing Study on Mobile Interaction with RFID Technology

The use of mobile communication devices and RFID technology is a popular scenario for future shopping experience, and it offers numerous use cases related e.g. to information delivery, item search, and payment. In this paper we focus on charting the user preferences and potential usability risks with the technology by presenting a user study employing in-depth interviews and role-playing technique in an imaginary shopping situation, where the user was introduced different use cases with a mobile phone employing RFID reader. In this paper, we report the study findings and discuss the questions concerning the distrust and conflicts related to the approach from the user point of view. Author